Sell & Care

Businesses and social causes give each other a hand for a brighter future!

Meliora is located in Sofia, Bulgaria! As a team, we are connected with the common mission of leaving the best legacy for our families, friends, and beloved ones by creating a consistently better ecommerce!
Sell & Care
Sell&Care supports charity organizations with global importance!

The poject

We built Sell&Care from scratch, with a custom design, specially built to give the look and feel of global support! We wanted to encourage every person to be a part of the fight with the COVID-19, this is why it was a great challenge to sync Sell&Care to work accurately on all the Time Zones specifications. We designed a countdown clock that works perfectly with every Time Zone, and with every Campaign once its enabled.

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The client

Sell&Care supports charity organizations with global importance! During giving a meaningful impact for every cause, every merchant’s traffic and conversions are drastically increased and social engagement and trust are boosted! There are no limits to the merchants who can use Sell&Care and the clients as well.

The execution

We built Sell&Care from scratch, with a custom design, specially built to give the look and feel of global support! We wanted to encourage every person to be a part of the fight with the COVID-19, this is why it was a great challenge to sync Sell&Care to work accurately on all the Time Zones specifications. We designed a countdown clock that works perfectly with every Time Zone, and with every Campaign once it's enabled.


Sell and Care - Shopify donation app

The business case

The Covid-19 pandemic has been devastating to many people, but it also showed numerous solidarity and compassion cases. People are coming together in times of crisis to help those in need. We at MelioraWeb saw an excellent opportunity to be part of this movement of compassion.
We saw an opportunity to develop a better and more efficient way for Shopify merchants and their clients to help support causes close to their hearts while shopping online. Store merchants would benefit from improved brand image, aligning themselves with a worthy cause, and buyers would contribute to an organization that matters to them. All that with below the average transactional fees.*

Low Shopify fees

During the Shopify approval process that took several iterations, we could reduce the cost per transaction more than eight times! The Shopify transaction dropped from 20% to only 2.5% because we wanted the charities to receive maximum value. We can ensure that 90% of the donations will be directly transferred securely to the chosen organization! Тhe rest 7.5% goes for a transitional fee. We chose PayPal as a partner in our shared journey, as we trusted its authority and transparent, easy payment integration!

The App

We have spent over 20 weeks on the development of the Sell&Care app allowing each of the U.S. and Canada based Shopify merchants to support one of 41 charity organizations with specific global importance (Wounded Warrior Project, UNICEF, World Central Kitchen, Doctors Without Borders, and 37 more)! What makes this app unique is Shopify store merchants' ability to adjust the donated amount for different products, hold campaigns, and display this information on their storefront.
We designed an intuitive Dashboard and Statistics section, the most important "Create a campaign" page, where the merchant can design his campaign by selecting a Basic or the COVID-19 look and feel. The Campaign Listing is the page where all the past campaigns are listed. An important detail is that only one campaign in a row can be active. We verified every functionality through our QA process to ensure quality and a smooth user experience. We paid particular attention to developing and testing the currency conversion to USD, the countdown clock accuracy when selecting custom Time Zone and the accuracy in charging the donation target amount. Thanks to the intuitive Dashboard and the Statistics section, the merchant can monitor his campaigns' donations and analyze his results for the week, month, etc.

The road so far

Sell&Care is built from scratch with React.js, Polaris for the frontend, and PHP/Laravel for the backend. As being agile and adaptive is one of our principles, we followed the Scrum Project Management Methodology. All the work necessary to achieve the Product Goal happened within 2-weeks Sprints. Тhe app development was focused on reducing the path of creating a donation Campaign to only five mandatory steps. Sell&Care follows the GDPR requirements to ensure that all Shopify merchants are protected from using unnecessary data.
*Statement based on internal research during the time of investigation and development of the app.
Sell&Care - Create a donation Campaign to only five mandatory steps

Sell&Care

Growth achieved

62%

Increase in donations

Growth achieved

28%

Increase of AOV

Sell & Care Shopify App
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