The Business Challenge
Behind the success of every eCommerce project lies a robust business plan and execution. Such was the case with the TRAVAH brand. When Randy approached the Meliora team, he had several objectives in mind to scale his business. His main goal was to migrate from an Amazon Marketplace seller to a Shopify store to:
- Optimize his conversion rates
- Gain more control over his clients’ communication and retargeting
- Showcase his products functional benefits in a captivating manner
- Improve his brand image and set himself apart from the knock-off competitors
- Improve his organic reach - via SEO optimization and a dedicated content strategy
To achieve that, he needed a reliable partner with a wide range of services and experience and a solid CMS that would allow him to scale his store as it grows in numbers.
What we did
We spent more than seven weeks working on the TRAVAH business case as we were responsible for the development and the design as well! Initially, we launched with a Discovery session: break-down of the business goal and transitioning them into executable design and development objectives. Following was a modern yet functional design overhaul according to the latest UX/UI methodology. It was vital to migrating the existing traffic from his Amazon store to a new dedicated Shopify one. To keep the momentum of brand trust, we used the Opinew Product Reviews App to integrate the reviews for the products from Amazon into TRAVAH's product pages.
To bring everything together, we used a dedicated content strategy with SEO optimization to increase the organic traffic on the website.
Once the store was up and running and there was sufficient traffic, we used CRO methods to optimize the conversion rate, increase the average basket value and reduce the overall drop-rate.
From Amazon to Shopify
Designed to win
- A stunning independent web store with a custom design on a reputable CMS platform
- 23% increase in the gross margin*
- 156% increase in traffic towards the dedicated page compared to the Marketplace listing*
- Significant increase in brand awareness and recognition.