Shopify SEO - -

Getting Started With Shopify On-Page SEO: An 11-Step Guide For Proactive Shopify Merchants

Getting Started With Shopify On-Page SEO: An 11-Step Guide For Proactive Shopify Merchants

This is the most straightforward introduction to Shopify on-page SEO you’ll find.

On this page, you’ll learn:

  • What on-page SEO is
  • Why you should care about it

You’ll also find a carefully curated cheat sheet to ranking #1 on the SERPs.

Think of it as your own personal SEO North Star - the framework of your ultimate guide to on-page SEO for Shopify.

Today, we’ll simply outline the steps you should follow to optimize your store’s SEO and share some cool stats you should know.

In the following weeks, we’ll examine on-page SEO in more detail.

We’ll share indispensable business insight which will help you build a stellar SEO strategy and give you an edge over your competitors.

Let’s dive right in!


  • What is Shopify on-page SEO?
  • Why is on-page SEO important?
  • The ultimate cheat sheet to optimizing your Shopify store’s on-page SEO and getting to the #1 spot on the SERPs
  • Conclusion

What is Shopify on-page SEO?

On-page SEO (aka on-site SEO or on-store SEO) is the practice of optimizing your website for both search engines and humans.

This includes tweaking each page’s content and tags.

The goals here are:

  • Improve your search visibility and appear higher on the SERPs (Search Engine Results Pages) for more organic searches. It is important to point out that you should only optimize your store for relevant keywords and topics. Note that Google pays special attention to semantics and context as well.
  • Increase traffic. More specifically, drive highly targeted traffic to your Shopify store which will result in more qualified leads and more sales. In the long-term, this will positively impact your MRR (Monthly Recurring Revenue) and annual revenue.

Ultimately, on-page SEO boils down to creating and optimizing your web pages in a way that helps search engines understand what your website is about, and also creates an enjoyable user experience for humans.

In layman’s terms, this is the popular SEO rule of thumb: Write for humans, optimize for search engines.

You might be wondering:

What exactly does on-page SEO cover?

Here's a brief overview:

  • Creating website authority and building consumer trust
  • Keyword research
  • Search intent optimization
  • SEO writing
  • HTML optimization (more specifically, meta tags and alt tags optimization)
  • Image optimization (beyond the alt tags)
  • Optimizing your website architecture (including your page hierarchy, URL structure, and website navigation)
  • Fixing broken links
  • Removing duplicate content from your store
  • Page speed optimization
  • Mobile optimization

Seems like a lot, I know!

Don’t worry, in a minute, we’ll have a closer look at each of these on-page SEO factors and give you some pointers on getting started with the on-store optimization process.

Again, I’d like to remind you that this article is just the framework - in the weeks to come, we’ll publish more detailed guides, dedicated to each on-page SEO factor mentioned above.

But before we move on to the promised on-page SEO cheat sheet, I’d like to address the burning question you’re probably asking yourself right now:

This seems so overwhelming! Why should I even care about it? Why should I do it?


Why is on-page SEO important?

On-page SEO is important because, when done right, it skyrockets your search engine rankings.

In other words, it is your ticket to the #1 spot on the SERPs.

I know what you’re thinking!

Why does this matter?

Okay, let’s talk numbers!

According to Zero Limit Web, the first 5 organic results on the SERPs get 67.6% of all clicks. The next 5 account for only 3.73%.

And the #1 result in Google gets approximately 32% of all clicks (Backlinko).

So, the lower your pages rank, the less and less clicks they get.

You may think that every SEO’s nightmare is to appear on the 100th page of the SERPs, or not appear on the SERPs at all. I’d say that appearing on page 2 may be just as bad. After all, 75% of searchers never go past the first page of search results (HubSpot).

So, you need on-page SEO to get to page 1 of the SERPs, ideally to the top 5 positions. Best case scenario, to the #1 spot. Otherwise, you risk missing out on a ton of sales opportunities.

Another interesting stat, shared in episode #541 of the Unknown Secrets of Internet Marketing podcast, is that higher ranking websites get much better clickthrough rates. The first Google mobile search result has an organic CTR (click-through rate) of 26.9%.

Note that if you’ve optimized your store for the right keywords and the right type of search intent, that kind of CTR will bring a ton of qualified leads to your store, which will increase sales and have a positive impact on your revenue in the long-term.

And that’s not all!

According to Brian Dean, founder of the SEO paradise Backlinko, Google uses 206 factors in their algorithm for ranking websites.

98 factors of all 206 factors are on-page SEO factors (this includes domain factors, page-level factors, site-level factors, and on-site webspam factors).

This means that nearly 50% of all SEO factors are on-page SEO factors. So, yes, Google pays special attention to on-page SEO and on-page SEO has a huge impact on how your store ranks on the SERPs.

I know what you're going to say!

Okay, all this sounds great! But SEO seems so complex, time-consuming, and expensive. I don’t have the resources to invest in it yet.

I got you! This is a valid concern!

But I have some good news!

There are some pretty great options to optimize your store’s SEO even if you’re on a shoestring budget and can’t afford to work with an SEO agency.

First, you can use a cost-efficient solution like an app or an SEO tool. There are a ton of amazing SEO apps available on the Shopify App Store.

All you need to do is find one that streamlines a huge part of the SEO optimization process and doesn’t require you to be an SEO guru to see some results.

Ideally, it should complete SEO tasks automatically, so you don’t need to worry about spending time on the optimization process, or getting Google warnings and errors. ReRank is one such app.

Second, you can gain SEO knowledge yourself, but I already know you’re on the right path since you’re reading our blog right now. So, stick with us, we promise to share tons of tips and tricks, and indispensable business insight along the way!

Want to know the best part?

However you choose to approach SEO, all efforts will be worth it.

After all, SEO is one of the best investments you’ll make. According to Search Engine Journal, 49% of marketers report that organic search has the best ROI (Return On Investment) of any marketing channel.

Sure, it will take time for things to take off, but you’ll absolutely see positive results.

Here’s what you can expect if you use the right SEO app and do SEO the right way:

  • The short-term impact: Your website will rank higher. Your CTR will increase. You’ll drive more targeted traffic to your store, resulting in more qualified leads and more sales.
  • The long-term impact: As your pages’ rankings improve over time, you’ll notice a sustainable increase in your MRR and annual revenue.

Sounds great, right?

Now that I’ve convinced you that on-page SEO is essential to your e-commerce success, let’s move on to the next section of the article, the star of the show - the ultimate cheat sheet to optimizing your store’s on-page SEO.

The ultimate 11-step cheat sheet to optimizing your Shopify store’s on-page SEO and getting to the #1 spot on the SERPs

To optimize your Shopify store’s on-page SEO, you must:

  • Create website authority and build consumer trust
  • Do keyword research
  • Optimize your store for search intent
  • Master the art of SEO writing
  • Optimize your store’s HTML
  • Optimize your images
  • Optimize your website architecture
  • Fix your broken links
  • Remove duplicate content from your store
  • Optimize your store’s page speed
  • Optimize your store for mobile

Now, let’s explore each of these tasks in more detail!

Create website authority and build consumer trust

Essentially, this means you must meet Google’s Quality Standards.

More specifically, you must pay special attention to E-A-T (Expertise, Authoritativeness, Trustworthiness) as Google may give an edge to websites with high levels of E-A-T.

Moreover, running an e-commerce store means that your business falls into the YMYL (Your Money, Your Life) category, which means you must be extra careful.

We’ll cover all this in more detail in a separate article.

For now, you can read this amazing Semrush resource: EAT, YMYL & Beneficial Purpose: What Do Google’s Quality Standards Mean for Search?

And if you want to set yourself up for success and gain a competitive advantage early on, you should read Google’s Quality Raters Guidelines (and take a ton of notes). Ahrefs has published a great blog post that demystifies the guidelines and gives you a detailed action plan.

Do keyword research

Being a Shopify merchant, you don’t want to drive just any traffic to your store. You want highly targeted traffic that generates qualified leads and drives conversions.

To get such traffic, you need to optimize your store for the right keywords with the right search intent.

Keyword research is the process of finding these keywords.

There are several guidelines to follow when doing keyword research. Namely:

  • Target keywords that are relevant to your brand and products and show clear buying intent (aka commercial and transactional keywords). However, since you should optimize different pages of your store for different stages of the sales funnel, you should also target relevant informational and navigational keywords. I’ll explain the difference between the four types of search intent and how they relate to the three stages of the sales funnel in the section below.
  • Choose the right keyword research tool. Some of the best options include Google Keyword Planner, Keyword Tool, Ubersuggest, Answer the Public, Moz Keyword Explorer, Semrush Keyword Magic Tool, and Ahrefs Free Keyword Generator.
  • Adopt a more holistic approach to keyword research, meaning you should make use of Amazon’s autocomplete feature and Amazon’s category and product pages. You should also use Google’s autocomplete feature and do a scavenger hunt for hidden keyword gems on the SERPs (organic results, featured snippets, the “People also ask” box, and the related searches section).
  • Do a competitor research. Knowing which keywords your competitors target and rank for is essential and can give you a solid edge.
  • When your keyword list is ready, you should categorize your keywords based on their search intent and define which stage of the sales funnel they apply to.
  • To go the extra mile, create a negative keywords list - these are keywords you don’t want to rank for (and don’t want to be associated with). They are just as important as the keywords you want to rank for and we’ll pay special attention to the caveats and the pitfalls of building a negative keyword list in a separate article.
  • Of course, you should be extremely metrics-driven and constantly update and tweak your keyword list. Tools like Google Keyword Planner can give you detailed metrics and forecasts for your keywords. So, use them - analyze the data they provide and act accordingly.

    Optimize your Shopify store for search intent

    There are four types of search intent:

    • Informational
    • Navigational
    • Commercial
    • Transactional

    Each search intent type associates with a different stage of the sales funnel:

    • Informational search intent associates with TOFU (top of the funnel). The goal of informational keywords is to raise awareness.
    • Navigational search intent and commercial search intent associate with MOFU (middle of the funnel). The goal of navigational and commercial keywords is to make potential buyers curious about your products. Also, to guide them and help them find exactly what they need at the consideration stage of their journey.
    • Transactional search intent associates with BOFU (bottom of the funnel). The goal of transactional keywords is to facilitate customers’ buying decisions and drive them towards making a purchase.

    Each page of your Shopify store serves a different purpose and addresses buyers who are at different stages of their journey.

    This means that, depending on its purpose, each page should be optimized for a different type of search intent, and, respectively, target keywords that show that specific type of search intent.

    Search intent optimization is a broad and exciting topic which we’ll explore in a separate article.

    For now, I’d like to stress the importance of optimizing your store and all its individual pages for the right types of search intent.

    Here are some great resources you can check if you want to get a head start:

      Master the art of SEO writing

      SEO writing may seem daunting at first. But it is actually pretty straightforward and, with the right information, the process can become a breeze.

      There are several important things to consider in terms of SEO writing.

      First and foremost, include the right keywords, of course.

      Also, it is important to know that Google is getting much better at understanding context.

      This is why you should pay extra attention to semantics, meaning you should include relevant LSI (Latent Semantic Indexing) keywords in your copy, product descriptions, and blog posts.

      This will help with content distribution and will improve your content visibility on the SERPs. You can find amazing LSI keywords in BuzzSumo’s “Discover Topics” section.

      Speaking of topics, you should consider implementing a topical content strategy, which entails creating topic clusters (aka pillar pages or content hubs) and exploring each subtopic in a separate article.

      But we’ll get to this in a different article, of course! Now, do you see what I’m doing? You get that it’s not just about building anticipation, right?😉

      Oh, and should I even mention that ancient black-hat SEO practices are completely off the table? So, just forget about keyword stuffing and co!

      Second, use title tag modifiers, so that you can rank for relevant long-tail keywords. Here are several examples of title tag modifiers that can skyrocket your rankings: “How to,” “Best,” “Checklist,” “Guide,” “Hassle-free,” “Simple,” “Straightforward,” “Free.”

      Third, proper formatting is essential. It improves readability and makes your text more visually appealing, which will keep users longer on your website.

      I mean, what would you prefer - reading a huge chunk of text with long paragraphs (which, by the way, is also a complete nightmare to read on your smartphone), or a nicely formatted page, comprised of short paragraphs, a myriad of bullet lists, and a ton of cool images?

      After that rhetoric question, I’m pretty sure you already know what proper formatting means:

      • Short sentences (you get bonus points for leveraging conversational marketing, i.e., write how you speak).
      • Short paragraphs (that contain 3-5 sentences maximum).
      • Need I mention that line and paragraph spacing are important? Think of your text as a living creature that needs space to breathe and thrive!
      • Comprehensive bullet lists that are easy to read and follow a logical hierarchy.
      • Use bold and italics to highlight important sentences, unique POVs, USPs, what have you.
      • Add cool images (if appropriate, use GIFs and videos as well). And don’t forget to add unique and descriptive ALT tags.
      • Create a clear page hierarchy by adding H1-H6 tags (aka headings). This will help Google understand what your page is about and also improve your customers’ user experience (as they won’t get lost amongst your content). Ensure your page hierarchy follows the logical page hierarchy. For example, if you’re optimizing your product pages, your headings should slowly but surely drive customers towards clicking the “Buy!” button.
      • Include overviews of all articles you publish. This is yet another way to make Google fall in love with your content, your pages, and your entire website. It is also another great opportunity to deliver a seamless user experience. So, in Shia LaBeouf words: Just Do It!

        Optimize your store’s HTML

        Essentially, this means that you should optimize the following HTML tags:

        • meta title tags (aka title tags)
        • meta description tags (aka description tags)
        • ALT tags (aka alt attributes or alt descriptions)

        There are several things to remember when it comes to HTML tags.

        First, their purpose is to help Google understand your store better. This means that your tags should make sense to search engines.

        But, since SEO is also about humans, it’s important to remember that your tags should be compelling as well - they should encourage clicks and deliver a more informed (and altogether better) user experience. This is especially true for meta tags.

        Second, you have to optimize the meta tags (meta title and meta description) of all pages in your store. This includes your homepage, collection pages, product pages, blog page, and article pages.

        Now, I know that some may argue that meta descriptions aren’t a ranking factor and, therefore, there’s no point in writing SEO-friendly meta descriptions.

        However, meta descriptions play a major role in how your pages appear on the SERPs, meaning that they have a huge impact on your CTR.

        CTR is a legit ranking factor and is also one of the most effective ways to get more organic traffic to your store.

        So, your best bet is to optimize your meta descriptions as they can go a long way to improving the quality and quantity of your search traffic. Google says so!

        Third, you should optimize the ALT tags of all images you upload. There is one exception to the rule, though - don’t write ALT text for decorative images, such as background images and buttons, as Google can penalize you for over-optimizing your store.

        That being said, ALT tags are important because they provide a text alternative to the image they are applied to.

        Without ALT tags, search engines won’t be able to understand what an image is about (and define its relevancy to the page content).

        But ALT tags are, first and foremost, a principle of web accessibility - since they are read by screen readers, they make your store more accessible to visually impaired customers; also, if an image doesn’t load properly, the ALT tag text will appear in its place.

        Optimizing your Shopify meta tags and image ALT tags isn’t a complex task. However, it is really time-consuming and requires certain levels of SEO expertise and creativity.

        So, it is only logical that you’d search for an alternative that completely takes the guesswork out of meta tags and alt tags optimization.

        ReRank is one such solution. All you need to do is enable the Autopilot feature and the app will automatically generate unique meta tags and alt tags.

        Optimize your images

        As you’ve probably already guessed, image SEO is much more than ALT tags optimization. It is a broad and complex topic.

        To fully and properly optimize your Shopify images, you should:

        • Optimize your image file names (before you upload them to Shopify). The best practice here is to avoid using generic names with no SEO value (e.g., IMG0000.jpg) as they won’t help Google understand what the image is about. Instead, write short and descriptive image file names, that contain relevant product-focused keywords. A good rule of thumb is to think of how your customers look for similar products online - keyword research will be of huge help here. You can also use Amazon’s autocomplete feature to define specific search patterns and get inspired.
        • Choose the right image file type (JPEG, GIF, or PNG).
        • Ensure the size of your images doesn’t hurt your page speed. Luckily, you don’t need to worry too much about this because one of Shopify’s built-in SEO features is that it automatically compresses your images.

          Optimize your website architecture

          Optimizing your website architecture will benefit you in several ways:

          • First, it will maximize your Crawl Budget and help search engines crawl and index your new pages much faster.
          • Second, it will improve the rankings of the pages that directly impact your bottom line (e.g., your category pages and product pages).
          • Third, it will help you deliver a better shopping experience which will reduce your bounce rate and increase your customers’ time on site.
          • Last but not least, it will help you get Sitelinks which will help customers navigate your store and quickly find what they need.

          To optimize your website architecture, you should:

          • Create a low-depth page hierarchy, meaning that all important pages of your store should be maximum three clicks away from your homepage. This way, your homepage can pass link equity to all pages of your Shopify website.
          • Create a logical and user-friendly URL structure. Your URLs should contain keywords you want to rank for (URLs that contain relevant keywords get more clicks). They also have to be short, comprehensive, and easy to read for both humans and search engines. But don’t worry - once again, Shopify’s got you! One of the platform’s built-in SEO features is that the URLs have readable structures and use standard characters only.
          • Create an intuitive website navigation structure. This is essential to providing a good user experience and optimizing your store for navigational search intent. An intuitive website navigation includes simple and intuitive header menus, drop-down menus, sidebar menus, footer menus, and, of course, a mobile-friendly menu alternative (such as hamburger menus). It is also a good practice to implement breadcrumbs (aka breadcrumb trails).

            Fix your broken links

            There are three types of links:

            • Internal - Links from your website to your website.
            • Outbound - Links from your website to other websites.
            • Inbound (aka backlinks) - Links from other websites to your website.

            Each of these link types has a different SEO weight and affects your rankings in a different way. But neither of them has as much impact on your SEO as broken links.

            Ah, broken links!

            A common SEO issue… or the bane of your existence?

            Without being overly dramatic, broken links really are a common SEO issue, and, I can’t stress this enough, they really are essential to your SEO success.

            Broken links are hyperlinks that lead to pages that no longer exist. When a customer tries to access such a page, the web browser returns an error message. For example, 404 Page Not Found, 400 Bad Request, Bad host, Bad URL, or Bad code.

            Broken links can occur for multiple reasons.

            For example, if the customer entered an incorrect URL, they’ll be redirected to a 404 page. Or, if they try to access a resource (such as a pdf) that was deleted or moved.

            Also, a broken link can occur if you’ve changed the URL of a page but haven’t created a permanent redirect to the new URL.

            Or, if your website is unreachable for some reason (for example, it is password-protected, it was moved, or is no longer available online).

            These are just a few examples, but they illustrate my point - broken links are common and occur for multiple reasons.

            You might be wondering:

            Okay, but why should I care about them? Why should I even bother to fix them?

            Great question!

            I’ll get straight to the point!

            First, Google uses broken links as a quality signal and, having too many broken links, will demean your authority and may hurt your rankings.

            Plus, they take up your Crawl Budget and make it more difficult for Google to crawl your website (and index your new pages), which will result in lower exposure on the SERPs and less traffic. And we all know what this means - less sales opportunities and lower MRR.

            Second, they negatively impact the user experience, leading to a higher bounce rate and a decrease in sales. Not good.

            Third, they devalue your SEO efforts.

            This is why you should regularly monitor your Shopify store for broken links and fix them in a timely manner.

            But detecting and fixing broken links can be borderline impossible if you don’t have a reliable app at your disposal.

            Again, this is where ReRank comes to the rescue - the app connects to Google Search Console to detect all broken links in your Shopify store.

            Then, you can fix them in a single click.

            And if you enable the Autopilot feature, ReRank will fix all your broken links without any involvement on your end! How amazing is this!

            Remove duplicate content from your store

            Google describes duplicate content as substantive blocks of content within a website or across different domains that either completely match other content or are extremely similar.

            Duplicate content is mostly not deceptive in origin.

            So, in general, they don’t take action against it unless it’s absolutely clear that its intent is to manipulate the SERPs (source: Google, Demystifying the “duplicate content penalty”).

            Still, duplicate content confuses search engines. Therefore, it can hurt your rankings which can result in traffic losses and missed sales opportunities.

            So, Google’s advise is to avoid creating duplicate content and to promptly deal with duplicate content issues.

            Which are quite common, especially for e-commerce stores.

            One of the most popular duplicate content examples is a single product page that is displayed on multiple distinct URLs (e.g., one or more collection pages, a “Sale” page, a “Bestsellers” page, etc.). Each way to access the product page changes its URL. People know it’s the same page. Search engines, on the other hand, don’t.

            Also, when a product has multiple variants, each variant would change the product page URL. Once again, customers know that they are viewing the same page that presents different content, but search engines don’t; they simply see the page as multiple pages presenting the same content.

            Other common examples of duplicate content include:

            • Duplicate pages caused by pagination
            • Your public domain and your .myshopify domain
            • The http:// and https:// versions of your URLs
            • The www. and non-www. versions of your URLs

            One of the most common ways to fix duplicate content issues is to implement canonical tags.

            Canonical tags tell search engines you have several URLs with duplicate or similar content. They also them which is the page that should be treated as the primary (or original) page, and which pages are its variations. This helps search engines define which page they should index.

            But implementing canonical tags (and dealing with duplicate content in general) can be a difficult and time-consuming task. Especially if you’re not tech-savvy or an SEO expert.

            Lucky for you, there are multiple Shopify SEO apps that can help you deal with duplicate content. ReRank, for example, allows you to fix duplicate content issues in one click! No coding skills or SEO expertise needed. Convenient, I know!

            Optimize your Shopify store’s page speed

            Page speed (or page load time) is the time it takes a page to properly load. Google’s recommendation is to keep page load time below two seconds.

            Page speed is an important metric for several reasons:

            • It is directly related to page experience, which affects your website’s accessibility and overall performance.
            • It affects your customers’ shopping experience. The faster the website, the better the shopping experience. This affects your CTR, bounce rate, sales, and more.
            • It has a huge impact on your customers’ buying decisions.
            • It is a ranking factor and affects your Shopify store’s discoverability.

            There are many factors that affect your store’s page speed:

            • The Shopify infrastructure (servers, CDN, browser cache, etc.)
            • Your website’s code (including tracking code, Liquid code, JavaScript and CSS files)
            • Your store’s theme
            • The apps you have installed
            • Your store’s design
            • Your visual assets
            • Your website organization
            • The number of redirects and broken links on your website
            • The number of HTTP requests
            • Whether you have implemented AMP (Accelerated Mobile Pages)

            And the list goes on…

            Lucky for you, you don’t need to worry too much about page speed optimization, because Shopify is fast out of the box.

            It hosts your website on fast, reliable, and scalable servers. Unlimited bandwidth is also part of the deal, which ensures your website performs well during traffic spikes (source: Shopify).

            It provides world-class dual CDNs powered by Fastly, and it automatically sets local browser caching for all cacheable resources.

            As an added benefit, you can use the Shopify Online store speed report to measure your storefront performance. The report evaluates your website’s performance compared to best practices, industry standards, and similar Shopify stores. It gives you a speed score and a speed ranking, and you can see how your speed score changed over time (over the past 7 or 30 days).

            Of course, all this doesn’t mean that you should leave everything to chance. There is a myriad of things you can do to ensure your pages load fast and perform well on different devices.

            First things first, you should see exactly what (if anything) slows down your website.

            To do this, you can use troubleshooting tools like Google PageSpeed Insights and The Shopify Theme Inspector for Chrome.

            Second, you can start implementing some changes and follow good practices to ensure your pages load as fast as possible. For example:

            • Choose a Shopify theme that is responsive, lightweight, and up-to-date.
            • Choose a system font.
            • Constantly review and assess the apps you have installed. Delete all apps you don’t use. Delete all apps that don’t offer much value. Before installing a new app, consider if you really need it. And, of course, regularly monitor your apps’ performance and their effect your site’s performance.
            • Simplify your store design. Eliminate unnecessary sections and information. Simplify and improve your navigation.
            • Optimize collections and filtering.
            • Minimize redirects.
            • Fix broken links.
            • Optimize your visual assets (images and video content). Consider implementing easy loading.
            • Remove unnecessary HTTP requests.
            • Implement AMP.

            Seems like a lot, I know!

            Actually, it is a lot… but don’t worry - we’ll cover everything in more detail soon. So, stay tuned!

            For now, let’s move on to the last step of the on-page SEO optimization process - optimizing your store for mobile.

            Optimize your store for mobile

            M-commerce is becoming more popular by the hour.

            Insider Intelligence predicts m-commerce volume to hit $620.97 billion, or 42.9% of e-commerce, in 2024.

            To stay relevant, you need to have a mobile-friendly website.

            Aside from having a responsive website, it’s important to implement some mobile-first design principles. Namely:

            • Implement minimalistic design with wide borders and clean lines.
            • Optimize and streamline your navigation menu. Reduce the number of navigational layers and implement a mobile-friendly menu alternative, such as a hamburger menu.
            • Put your visual assets center stage.
            • Minimize the use of pop-ups.
            • Select the right font. Google recommends using a base font size of 16 CSS pixels.
            • In terms of text, remember that less is more. Convey your messages as clearly as possible, with as little words as possible. Use simple words and short sentences.
            • Ensure your formatting is clear and the content is easy to scan.
            • Optimize your Shopify store for the “Thumb zone.”
            • Keep important website elements above the fold.
            • Ensure mobile users can easily click all interactive elements (such as buttons, links, icons, etc.).
            • Implement a sticky and visually appealing “Add to cart” button.
            • Think vertically. Arrange your products in columns. Stick to one or maximum two columns. This will help you deliver a delightful and seamless mobile shopping experience.
            • Simplify mobile form interactions and optimize your forms for mobile.
            • Optimize your checkout for mobile.
            • Implement AMP to ensure your store loads fast on mobile devices.
            • Test if your store is mobile friendly with Google’s Mobile-Friendly Test or Google Search Console’s Mobile Usability Report. Adjust accordingly.


            Et voilà! Now you know the basics of Shopify on-page SEO.

            It seems overwhelming, I know.

            But all of us at Meliora are here to guide you and help you walk the steep and exciting road ahead!

            Every week we’ll publish insightful content that will help you take the next step forward.

            We’ll share indispensable business insight, actionable advice, and a ton of inspiring stories and examples.

            And I am sure that by sticking with us, you’ll gain all the knowledge and tools you need to get to the top and enjoy the marvelous view of your success!

            So, stay tuned for our next article!

            Last but definitely not least...

            • If you really want to level up your business strategy, subscribe to our newsletter and get exclusive content and Shopify tips delivered straight to your inbox!
            • If you want to gain a competitive edge and get first-hand SEO insight, book a free consultation with us!

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