If you’re a Shopify merchant, redesigning your store may be crucial for your business if you want to generate sales and build high trust with your consumers.
I know that redesigning an existing store is more complicated than starting from scratch, but it’s definitely worth the efforts.
Below you’ll find 4 reasons why redesigning your store can be life-changing or at least a revenue-booster!
Outdated technology
In the freelancer platforms such as UpWork, every 3 to 4 job offers desperately need improving site speed and SEO because of outdated technology and frameworks.
In the 21st century, when the generation is rushing, and there are unlimited options for online shopping, your store's site speed is critical for generating conversions.
According to a recent study done by Unbounce, nearly 70% of consumers share that site speed is one of the main reasons why they decide to buy or leave a store.
John Mueller, the lead of the Search Relations team at Google, answered the question about the recommended site speed in a tweet - less than 2-3 seconds. This is how less can mean more.
Building high levels of trust and engagement with consumers
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Add customer support chat solutions such as Crisp. This will have a direct impact on your credibility. Knowing that a person is ready to help with a technical problem builds trust and turns your buyers into loyal brand ambassadors (even though they may have experienced problems with your product or service). Building a strong relationship with your clients should be a top priority, especially in the digital era we live in.
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A great way to boost trust via redesign is the opportunity to add customers’ reviews and feedback of partners and happy clients. For example, 37.3% of respondents aged 18 to 29 say they always look at product reviews before making a purchase, according to eMarketer. People trust people more than they trust brands - especially when they're not able to touch, see, and feel the product they want to buy. So, reviews can be a priceless asset!
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Give extra value for free. All the people visiting your store know you want them to buy the products you offer. But what if they also knew that you want to give them extra value - something on top of their purchase that they can get for free and that would improve their lives in some way? Something with an extra value that has a noticeable positive impact and they don't need to pay for - you offer it for free just because you appreciate their loyalty and are grateful for their purchase. Adding a blog page and an FAQ page on your website is a great way to increase your conversions and show people you care about their comfort while exploring your offers.
Design smooth and user-friendly e-commerce experience
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If we return to point 1 and the fact that clients don’t like heavy loading pages, they don’t like crowded pages too. Your store is a living asset, which means that its first design and navigation menu may be outdated 3 or 4 years later. Defining your goals will help you to think about the way your site should look and feel. According to Colorcom, every color symbolizes a meaningful message you want to convey and must be considered when redesigning your website.
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Ensure your checkout process is seamless and quick. Design a single checkout page and make sure people can easily complete all steps required to place an order. The more intuitive your checkout process is, the lower your cart abandonment rate will be!
Leverage social media - boost sales and offer an added value
It won’t be surprising if I tell you that more than 1.8 billion people worldwide purchase goods online.
The statistics are more than exact that social media is the biggest generator of buyers, and consumers trust social media for deciding how and where to shop online.
45% of the current population uses social media (over 3.5 billion people according to the statistics), which is a significant reason to improve your social media appearance and strategy.
Conclusion
Redesigning an ecommerce website is mastery, and you need a real Rockstar team to create a high-quality masterpiece! We are here to help because a redesign is not the enemy. The lack of action is! Take a look at what we do, and let’s start the journey today!
